#A aha moment software

But qualitative data helps you define what the “aha” moments are to begin with. Quantitative data can help you with everything around the “aha” moments, including improving user flows to get them to these moments faster. Yes, with data! And it’s not just numeric-it’s qualitative, too. If you think about “aha” moments and user or customer motivations in this framework, it can apply to almost any industry or product category, Let’s get into the nitty gritty: What is the best way for a product team to uncover the “aha” moment in a new product, and why is the answer “with data”? Then you’ll also want to reduce friction, which can be an issue no matter the size of the hill. But making the hill smaller, overall, can be an incredible help, too. So giving motivations along the way, or “aha” moments, is key. But if you feel like the hill is too steep and you’re not going to make it, you might take an exit beforehand.Īnd so, if the biker is a user and the hill is a product or service, the job is to help get them to the top. You have all this extra momentum and speed to keep exploring and moving up the hill. And if you get to a crest before you run out of energy and before you’re too tired, you’ll get this moment of delight and you’ll be like, “This was worth it,” and you’ll continue cycling. It’s almost like you invest time and effort to get to a point, like cycling uphill. I think “aha” moments are about building motivation.

Do you think there are certain universal truths about what makes up an “aha” moment that anyone today developing a product-no matter the industry or category-should pay attention to? And it’s not always something you can get a good sense of beforehand.

In that moment, you realize a lot about what is possible with a product or service. So that might sound simple, but it wound up being a pretty amazing “aha” moment. We tried it at Chameleon, and I remember being on a call with my co-founder Brian when he asked, “Do you hear the blender running?” I was like, “Wait, what? No.” And then he points his camera to the the blender, which was running next to him, and I was absolutely amazed and shocked and could not believe that I didn’t hear this blender. That is a tool for suppressing background noise when on video calls. Within software, an “aha” moments that I think has really stood out to me over the years was with a tool called Krisp. Apple has always had a really great retail strategy, and you start to get the “aha” moments very quickly when you walk into the door-whether it’s seeing and feeling the devices, the way that you’re being welcomed, or the way the purchasing process doesn’t involve lining up in a queue. One place that’s great is retail stores and the kind of “aha” moments they provide us even before we complete a purchase.

#A aha moment software

I think it’s interesting to think about “aha” moments outside of the software realm to begin with.

What are some of the most interesting you’ve come across? You’ve worked on and written about all kinds of “aha” moments across different products. We spoke to Pulkit about some of the best examples of product “aha” moments he’s seen in his career, what product leaders can do to shrink their users’ time to “aha,” and how continuing to serve up new “aha” moments in your product can create more power users. Helping companies help their users get to these “aha” moments is kind of his expertise. Pulkit Agrawal is the CEO and co-founder of Chameleon, a user onboarding platform and a Mixpanel partner.

This is called an “aha” moment, and it’s something that all product leaders should be working toward getting their users to as fast as possible. When you’re poking around inside of a new app, there’s no better feeling than finally getting it up and running and seeing firsthand how it can be useful to you.